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Thanks to all of you that came to the Boston store a couple of weekends ago for our first
Product Preview. Our intention was to present to you, for the first time in this area, some of the coolest stuff we saw at the NAMM show in Anaheim in January. I think that mission was accomplished. If you were there you saw the first Vox AC-15 in New England and you heard Korg/Marshall clinician Freddy DeMarco perfectly replicate Jimmy Page’s tone off the first couple of Led Zep albums with this amp and a Strat, it was scary. You also would have seen the Ibanez’s reissued ‘80’s icons the RG-550 with color coordinated cases and their RG370 with graphics inspired by the motorcycle industry, very cool.
Hoshino’s Northeast District Sales Manager, Marcel Lessard with the Ibanez RG-550 reissues.
The Tama StarClassic Bubinga kit in Scorched Copper Burst also was a strikingly beautiful example of Hoshino’s (parent company of Ibanez and Tama) committement to presenting lots of exciting new product for 2007.

Speaking of the ‘80’s, Roland/Boss brought in Robert Marcello, a Swedish shred master currently touring with Danger, Danger, to demo the new Boss FDR and FBM pedals which turn any amplifier into a ’65 Deluxe Reverb or a ’59 Tweed Bassman. This is the first Fender/Roland cooperative venture and is a precursor to the highly anticipated Fender VG Strat, due any day now. Robert Godin, the owner and chief architect of the Godin guitar lines, made an appearance on Saturday and thrilled the many buyers of his guitars by personally autographing each new purchase. Digitech presented a working prototype of the new VL-2, an intelligent vocal harmonizer that is easy to use and is extremely accurate, look for this product to hit Daddy’s stores later this month or in early April.
These are just a few of the exciting new products that appeared for the first time in this area. If you didn’t catch the show this year, we’ll be doing it again in ’08, watch for the announcements!
Some old business, my February trip to the Behringer factories ended with a gala banquet and celebration of the anniversary of the formation of Eurotech, the manufacturing branch of Behringer. We were greeted at the entrance to the banquet hall with a band enthusiastically playing traditional Chinese music on instruments that I had never seen before!

Very interesting and it was a precursor to what would turn out to be a fascinating look into how the Chinese celebrate. We entered a large hall that was filled with factory personnel and their families (3500 strong) giving us a standing ovation with plastic “thunder sticksâ€.
Behringer founder, Uli Behringer and Group CEO, Michael Deeb lead the parade into the banquet hall.
I had never experienced such an enthusiastic welcome from a large group of people who had no idea of who I was! I’m sure that the Chinese employees understood that we were some of the people from out there in the other parts of the world that buy the products they produce every day and that we were important for that simple reason. Still, the experience was exhilarating, seductive and ultimately, just plain fun.
The banquet was very good, featuring chicken, duck (with head still attached), rice, noodle dishes and I couple of things that were undetermined but it was all good.
Say, did that duck wink at me?
While the meal was served there was constant entertainment in the form of dance groups, singers, and musical groups (contemporary and traditional).

The local take on the hip-hop culture was very interesting and not terribly flattering. In between acts, factory personnel would wheel a computer onto the stage and the machine would randomly pick Behringer employee numbers that were projected on large screens. If your number was picked you won, I believe, a cash prize and as the evening wore on, the prizes got bigger and bigger.
The big event of the evening was the crowning of the King and Queen of Eurotech. Selection for the contestants was made from the many groups of the evening performers.
The candidates for queen, all attractive young ladies between the ages of 18 and 28, were lined up on stage, each holding a cup. Various members of the audience were then called to the stage, given a rose which they would then deposit in the cup held by their favorite. Uli Behringer was called up first and made his selection I followed him some minutes later and it was accidental that Uli and I picked the same girl, I swear! As I was leaving the stage, the English-speaking MC grabbed me and said, “Please tell these people where you are from.†Never at a loss for words, I leaned into the mic and said, “New Hampshire.†Probably not the answer he was looking for, since I’ll bet very few people in that building knew or cared much about New Hampshire. Well, at least I was representin’
The same procedure was repeated for the kingly candidates and the lucky couple was led off the stage to begin their reign. Unfortunately, our girl didn’t win, proving that the contest was not fixed!
By the time the last dance troupe had danced, the last singers had sung and the last lottery numbers had been pulled, it was a mere 5 hours later. It was time to go back to the hotel.
Up at 6 the next morning to begin the 30 hour trek back home to New Hampshire, my day began with the ticket taker at the ferry to Hong Kong refusing to take my ticket, saying that it was no good. For an instant, I quickly reviewed my options. Being stuck in China, taking up residency and maybe even landing a gig at the Behringer factory, well, I think I could do it if I needed to. Sure I’d miss the folks back home and my decadent Western lifestyle, but I’m adaptable, I’m an American, dammit, or I used to be.
At that very moment, the missing portion of my ticket fluttered to the floor. I quickly scooped it up and handed it to the uniformed young lady who had blocked my exit from China and I was home free. Frankly, I really think she took one of her collected tickets and let it drop at my feet, saving grace for everyone involved. She knew I could never hack the Chinese thing, they work too hard! Later.