The Gibson Guitar of the Week program is officially done for 2007 and here are some final thoughts on the successes and failures of the effort. We’ve said all along that it was a very ambitious program, 48 guitars in all were debuted in ’07. Obviously, Gibson thought maybe a tad too ambitious and presented their 2008 Guitar of the Month program at the Winter NAMM show in Anaheim, CA. All 12 guitars were shown and there are some very interesting choices coming in the months ahead, we’ll keep you up to date.  Back to the 4th quarter of GOTW, we participated in 8 weeks and here are the results.
Week 37 – ’67 SG Reissue w/P-90s
Until very recently, the appeal of soapbar pickups was limited but this guitar flew in the face of convention. Its classic look and classic sound struck a responsive chord with our customers and this SG is all gone. With the possible resurgence of P-90s and the upcoming Zep world-wide tour, can a return of bell-bottoms, scarfs and flowing locks be far behind?

Week 38 – SG Classic Custom in Aged Cherry
Another SG, same results? Not quite, there are still a couple left. It’s very attractive in a kind of over-the-top kind of way. A pearl pickguard, gold hardware (including gold inserts in the Black Top Hat knobs!). gold Grover tuners and a pair of gold ’57 Classic Humbuckers add a touch of golden elegance to a rock n’ roll machine. Interesting.

Week 39 – Les Paul Classic Custom in Antique White
That word “elegance†comes up again. This Paul has sold well and there are only three left. What guitar player worth his salt hasn’t gazed upon a white Custom and imagined how they’d look ripping incredible licks out of this beast? Don’t let the opportunity to fulfill this vision pass you by.

Week 40 – ’84 Flying V Reissue in Silverburst
Did Gibson make a mistake in going back to the Silverburst well once again? We’re happy to report that the answer is a resounding no. There are only two left and the response have been very positive on this guitar.

Week 42 – Les Paul Classic Custom, 3 Pickup in Heritage Cherry Sunburst
This beauty has been gifted with three DiMarzio Super Distortion pickups and it takes a special player to harness its unique power. If you think you qualify, check this one out but don’t wait too long, there’s only one remaining.

Week 44 – Les Paul Standard in Un-Burst
We’re waiting for a sensitive soul who will fall in love with the simplistic beauty of this guitar. The golden Un-burst finish over the AA figured maple top, Amber Top Hats, Green Key machine heads, rounded 50s neck and the pair of DiMarzio Double Crème PAFS give this LP Standard a powerful but unassuming, natural glow that is just waiting to be appreciated. What we’re saying is, how come no one has bought one? Okay, I’ll take back the sensitive soul part if you’ll just give this guitar a chance. It is very cool.

Week 46 – Les Paul Classic Custom, 3 Pickup in Antique Ebony
For such an impressive looking guitar, the Classic Custom came and went quickly and quietly. A lucky few guitar players snatched this one up as soon as it arrived and no wonder because Gibson had pulled out all their “antiqued†tricks to give it a startling “new/old†look that was uncanny. Truly, an instant classic.

Week 48 – RD Standard Reissue in Silverburst
Alas, our GOTW journey is nearly over but not quite. These guitars just arrived this week (January 28th) so not all the final results are in but the initial returns from the Dixville Notch indicate we’ve got a winner. Two went out almost immediately and only a couple remain. Who’d have thought that this bean shaped relic from the ‘70s would be missed so much? Actually, it’s very comfortable to play and those Dirty Fingers humbuckers give it a nasty tone. Can you be nasty and comfortable all at the same time?

You be the judge.



































©Jeff Mate____________________________________________________________________________